Our Story

dot. started with me, Memi, wanting a tattoo and then immediately overthinking it.

I loved the idea of tattoos, but every time it came to actually committing, I’d spiral. What if I change my mind? What if it doesn’t feel like me in six months? What if I just want something different tomorrow?

That’s when it clicked. Why does self-expression have to be permanent?

dot. was created for people who love experimenting, changing things up, and expressing themselves in different ways depending on how they feel. Some days you want something bold. Other days you want something barely there. And both should be okay.

Each design is intentionally minimal and fine-line, made to feel like a detail rather than a decision. Something you can wear for a moment, live in for a bit, and let go of when you’re ready.

dot. isn’t about commitment. It’s about freedom. The freedom to try, to change, to evolve.

Designed in London. Worn however you want.
No pressure. No permanence. Just you.